Social media is an ever-increasing buzzword in the business world of today, and while some may consider it mollycoddling to generation Y, it is becoming apparent to CIOs and IT leaders that 'none' is no longer an acceptable answer to the question 'What is your social media strategy?'
Chances are your company has begun work on budgets and strategy for the next financial year. Although IT is largely ethereal, although many execs do not understand it and although the world of technology is fast changing, you can be a world-class CIO that uses this process to articulate a clear strategy.
Information Technology is often denigrated as being an expensive cost. If so, something is wrong, both inside the IT camp and within the wider company. A new outlook on modern business is required.
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I'd put these criminals in the same boat as pseudo scientists.
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