The iconic Ionic, Fitbit’s new smartwatch, is the company’s play and foray into conquering the smartwatch world, as it has done with wearables in general – can it step up?
If a $27 fitness band outsells a smartwatch costing several hundred dollars and with a vastly higher profit margin, has the fitness band truly won No.1?
Wearables are no longer an “answer looking for a question” but their purpose has been redefined – basic, single purpose devices will continue to out-ship smarter ones.
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