Australia’s competition watchdog the ACCC is hauling global search giant Google before the Federal Court over allegations that the company misled Australian consumers to obtain their consent to expand the scope of personal information that it could collect and combine about consumers’ Internet activity - for use by Google, including for targeted advertising.
Behavioural advertising may not be as effective as it has been made out to be, with a study in the US finding that publishers only get 4% more for an ad impression that has a cookie enabled, compared to one that has none.
A British collective is suing Google over what it claims is the search company's tracking of 4.4 million iPhone users between August 2011 and February 2012 using a workaround to bypass privacy settings in the Safari browser.
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