As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.
PROS is a SaaS platform to optimise shopping and selling experiences. It has today announced its newest, next-generation, incarnation for driving omnichannel sales for any business, accelerating time to value and optimising revenue profitability.
Channel enterprise solutions provider Wavelink has launched a new partner program tailored to each of its different types of partners to ensure they have the best support to be successful in the market.
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