NBN Co, the company rolling out Australia's national broadband network, appears to be tired of hearing the same old "NBN sucks" story and has launched a bid to convince the populace that the experience of using the network is a positive one.
By David Frost, CEO, PR Deadlines
As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium.
It starts today
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