GUEST OPINION by Sam Deckert, Founder and Principal Consultant, Peak Insight: During this current period of disruption and uncertainty, the ways in which customers interact with businesses is changing. Face-to-face dealings are being replaced with phone and online encounters while deliveries are now favoured over in-store transactions.
Although you still hear ads on the radio for people to buy digital radios, which do offer excellent sound quality and no need for a data plan, the latest stats show that radio listening via phones and smart speakers has surged.
Australians have been warned to be careful when buying gifts this holiday season as losses to online shopping scams have already increased 42% this year as the country enters the busy Christmas-New Year period.
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