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Displaying items by tag: online advertising

Brisbane-based technology start-up Citrus is claiming successive new client wins both in Australia and globally, including wine merchant Dan Murphy, since launching its online advertising platform last December.

Published in Market
Thursday, 12 April 2018 21:12

Gambling ad rules under scrutiny by ACMA

New rules to restrict gambling advertising during live streamed sport are under consideration by the communications regulator, the Australian Communications and Media Authority, which has now opened a public consultation process on the proposed rules.

Published in Technology Regulation
Friday, 15 December 2017 11:45

Disney buying Fox in US$52.4 billion-plus deal

Global entertainment and film giant Walt Disney is buying the Rupert Murdoch owned 21st Century Fox business for US52.4 billion in a move which both companies say sets them up to better compete in the growing internet streaming entertainment market.

Published in Strategy

Google has denied a report that it has developed plans to share a portion of its revenue with publishers.

Published in Enterprise Solutions

Under fire from publishers the world over for hogging online advertising revenue along with Facebook, Google says it is working on a way to help sell subscriptions for online news sites.

Published in Enterprise Solutions

Consumers on the move with their mobile phones are now the biggest target of major brands and retailers around the globe with digital advertising spend on mobile, wearable and online devices expected to blow out to a whopping US$285 billion by 2020.

Published in Mobility
Friday, 02 October 2015 09:15

AdBlock joins Acceptable Ads

The AdBlock ad blocker now supports the Acceptable Ads whitelist.

Published in Strategy

The Fairfax Media online jobs portal – MyCareer – will cease to operate under its own name next week with the transfer of all job search and job alert services to Adzuna, the UK based jobs search engine and aggregator now operating in Australia in a joint venture with Fairfax.

Published in Recruitment

Enterprise marketers have been advised to embrace online advertising, with global analysts suggesting that enterprises, advertising technology vendors and digital marketers need to urgently redefine their online advertising strategies.

Published in Market

Australians spend more time using their smartphone than watching TV, but they aren’t doing them both at the same time as often as consumers in many other countries.

Published in Home Tech
Wednesday, 20 November 2013 05:16

Digital media players adapt to changing market

A market driven by a younger age group, including a significant rise in the use of smartphones and tablets, is having a major impact on Australia’s digital media market players.

Published in Market

Australia’s online general advertising market has experienced ‘robust growth’, according to newly published research, which shows that video was the fastest growing type of online advertising with about 15% of general advertising revenues.

Published in Strategy

Research shows that 25% of Australians aged 14 and over engage with at least one form of online advertising during an average four-week period.

Published in Strategy
Monday, 12 August 2013 17:45

Online ads now worth more than TV

Online advertising expenditure in Australia reached $3.6 billion last financial year, up 14.6%. For the first time online advertising exceeds that on free to air TV.

Published in Market
Monday, 17 September 2012 08:26

Online advertising overtakes print

Online advertising expenditure in Australia has overtaken that in newspapers for the first time, according to a new report.

Published in Development
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Free expert advice on website performance for small and medium-sized enterprises

Wednesday, 09 November 2011 12:39

Ninemsn parachutes into Google territory

Google might want to take careful note of the rebranding that Microsoft and Nine Entertainment announced today, which will see the joint venture renamed MI9. That was the name of the clandestine unit set up by British military intelligence during the war to aid resistance fighters in enemy territory - and today's launch of a real time bidding advertising marketplace will parachute the organisation directly into Google territory.

Published in Networking

The Australian online advertising market has recorded an increase of 20 percent in the past year to reach $688m for the quarter ending 30 September. It is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.

Published in Development
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