Brisbane-based technology start-up Citrus is claiming successive new client wins both in Australia and globally, including wine merchant Dan Murphy, since launching its online advertising platform last December.
New rules to restrict gambling advertising during live streamed sport are under consideration by the communications regulator, the Australian Communications and Media Authority, which has now opened a public consultation process on the proposed rules.
Global entertainment and film giant Walt Disney is buying the Rupert Murdoch owned 21st Century Fox business for US52.4 billion in a move which both companies say sets them up to better compete in the growing internet streaming entertainment market.
Google has denied a report that it has developed plans to share a portion of its revenue with publishers.
Under fire from publishers the world over for hogging online advertising revenue along with Facebook, Google says it is working on a way to help sell subscriptions for online news sites.
Consumers on the move with their mobile phones are now the biggest target of major brands and retailers around the globe with digital advertising spend on mobile, wearable and online devices expected to blow out to a whopping US$285 billion by 2020.
The AdBlock ad blocker now supports the Acceptable Ads whitelist.
The Fairfax Media online jobs portal – MyCareer – will cease to operate under its own name next week with the transfer of all job search and job alert services to Adzuna, the UK based jobs search engine and aggregator now operating in Australia in a joint venture with Fairfax.
Enterprise marketers have been advised to embrace online advertising, with global analysts suggesting that enterprises, advertising technology vendors and digital marketers need to urgently redefine their online advertising strategies.
Australians spend more time using their smartphone than watching TV, but they aren’t doing them both at the same time as often as consumers in many other countries.
A market driven by a younger age group, including a significant rise in the use of smartphones and tablets, is having a major impact on Australia’s digital media market players.
Australia’s online general advertising market has experienced ‘robust growth’, according to newly published research, which shows that video was the fastest growing type of online advertising with about 15% of general advertising revenues.
Research shows that 25% of Australians aged 14 and over engage with at least one form of online advertising during an average four-week period.
Online advertising expenditure in Australia reached $3.6 billion last financial year, up 14.6%. For the first time online advertising exceeds that on free to air TV.
Online advertising expenditure in Australia has overtaken that in newspapers for the first time, according to a new report.
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The Australian online advertising market has recorded an increase of 20 percent in the past year to reach $688m for the quarter ending 30 September. It is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.
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