Displaying items by tag: online advertising

Search giant Google has taken a swing at European anti-trust regulators over a €4.34 billion (US$5.07 billion, A$6.96 billion) fine imposed on it in 2018 for allegedly breaching anti-trust rules relevant to Android, claiming the authorities had turned a blind eye to Apple, its sole rival in the smartphone space.

New Zealand regulator and competition enforcement agency The Commerce Commission has filed proceedings at the High Court in Christchurch seeking declarations that consumer loan provider Moola engaged in cartel conduct relating to online advertising on Google Ads.

Google has very cleverly got its way as far as the news media code is concerned, leading Australian politicians on and ensnaring them in a very neat trap. And the company has ensured that nobody will lose face as a result of all the threats.

The Australian competition watchdog claims Google has immense power in the local online advertising industry, and is able to favour its own related business interests while supplying ad services.

An alliance of British businesses, that is campaigning to stop Google from allegedly controlling the open Web, has asked the UK's Competition and Markets Authority to delay the release of technology by the search firm that is claimed to be able to cement its alleged dominance of online business.

The first six-monthly interim report from the Australian Competition and Consumer Commissions Digital Platform Services inquiry shows that the share of online advertising spend of Google and Facebook is increasing, with $53 of every $100 going to Google and $28 to Facebook.

Publishing behemoth News Corp Australia has called on the Australian Competition and Consumer Commission to consider the break-up of Google's local business, in order to "correct the market structure" as part of solving the issues faced by local publishers in competing in the online space.

Online advertising in Australia hit $8.8 billion in the calendar year 2018, an increase of 11.6% on the previous year, figures released by the Interactive Advertising Bureau on Tuesday show.

The Australian Competition and Consumer Commission's preliminary report from its digital platforms inquiry has taken a "near-exclusive focus on protecting certain publishers from disruption and competition" and is at odds with the competition watchdog's mandate, the Australian arm of social media behemoth Facebook claims.

Retail telecommunications is still the most complained about industry in New Zealand despite complaints levels remaining relatively flat year-on-year, according to a new consumer issues report from the competition enforcement agency, the Commerce Commission.

Brisbane-based technology start-up Citrus is claiming successive new client wins both in Australia and globally, including wine merchant Dan Murphy, since launching its online advertising platform last December.

New rules to restrict gambling advertising during live streamed sport are under consideration by the communications regulator, the Australian Communications and Media Authority, which has now opened a public consultation process on the proposed rules.

Global entertainment and film giant Walt Disney is buying the Rupert Murdoch owned 21st Century Fox business for US52.4 billion in a move which both companies say sets them up to better compete in the growing internet streaming entertainment market.

Google has denied a report that it has developed plans to share a portion of its revenue with publishers.

Under fire from publishers the world over for hogging online advertising revenue along with Facebook, Google says it is working on a way to help sell subscriptions for online news sites.

Consumers on the move with their mobile phones are now the biggest target of major brands and retailers around the globe with digital advertising spend on mobile, wearable and online devices expected to blow out to a whopping US$285 billion by 2020.

The AdBlock ad blocker now supports the Acceptable Ads whitelist.

The Fairfax Media online jobs portal – MyCareer – will cease to operate under its own name next week with the transfer of all job search and job alert services to Adzuna, the UK based jobs search engine and aggregator now operating in Australia in a joint venture with Fairfax.

Enterprise marketers have been advised to embrace online advertising, with global analysts suggesting that enterprises, advertising technology vendors and digital marketers need to urgently redefine their online advertising strategies.

Australians spend more time using their smartphone than watching TV, but they aren’t doing them both at the same time as often as consumers in many other countries.