Marketo today announced that it has redefined marketing automation with the acquisition of Crowd Factory, Inc., a leading social campaign management platform. With its first acquisition, Marketo breaks social marketing from its usual silo, making it an integrated and integral part of every online marketing initiative. With social marketing a mandate for every company - large and small, business-to-consumer (B2C) and business-to-business (B2B) - this combined solution enables marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive edge.
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