More than half of consumers admitted that they had abandoned at least one loyalty program according to a survey and social media scanning by Capgemini Consulting.
Qantas has added a new way of earning Frequent Flyer points - web searching with Yahoo!.
Specialist IT&T recruitment company, Talent International, has launched a loyalty program designed to retain contractors - claimed to represent the first such program in the IT recruitment industry - along with other initiatives designed to make its services more attractive to both IT professionals and employers.
Pointpal already provides retailers with a loyalty programme platform supported by smartphone apps, and the company has now announced plans to integrate its system with Apple's new Passbook feature for iOS.
From later this year Optus consumer and SMB customers will be able to earn Qantas frequent flyer points on their Optus services under a new partnership between the two companies that is part of a major upgrade of its frequent flyer program announced by Qantas today.
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