In a presentation to the market, Sensis CEO Bruce Akhurst broadcast a new strategy for the directories arm of Telstra, which will see it place less emphasis on print and an increased focus on digital online media. Acknowledging that the once unassailable Yellow Pages print directories are now in decline, Mr Ackhurst indicated Sensis has climbed on board the digital wagon.
Telstra has reported an 18 percent decline in Sensis' Yellow Pages print revenues as advertising moves online, but digital revenue is not growing.
Telstra's directories and search arm, Sensis, has extended its two year old relationship with Google to become an authorised reseller of Google's AdWords advertising program in Australia.
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