Global analytics software provider, SAS, has been in campaign management and customer experience for over 15 years. It has now brought the SaaS edition to Australia and New Zealand offering fast access to comprehensive insights within 24 hours from signing up.
Real-time customer data orchestration vendor Tealium is collaborating with Monash University to help drive its multi-channel personalisation project, and to develop one-to-one relationships with its audiences, including students.
Nowadays, if we talk about CRMs (Customer Relationship Management) in the complex environment we live in, with the Internet, social networks and all the changes caused by globalization, we should talk about Business Intelligence.
LITEBI, the Cloud Computing Business Intelligence provider, has launched a new pack to enable companies who work with the open source CRM, SugarCRM, to extract the maximum value from their information with an analytical layer that helps them increase their sales and customer loyalty while controlling their sales and marketing performance.
To start with this article we will discuss the meaning of Marketing Intelligence as it is a relatively new concept that is explained in different manners and is giving rise to different definitions that use words as 'Market Intelligence' or 'Competitive Intelligence', with their own connotations.
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