Displaying items by tag: customer data

Engineering company The Engenco Group has implemented SugarCRM to consolidate its customer data, improve customer insights, and enhance customer experience.

Survey of 4,000+ decision makers shows that customer data is seen as the new currency, and digital transformation will drive CDP adoption

COMPANY NEWS: Twilio Segment, the world’s leading customer data platform (CDP), today published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts.

GUEST OPINION  by Ed Pullen - Director at Dataminr, ANZ:  In a year that has seen Australian business assailed by multiple challenges, building resilience into your organisation has proven more vital than ever - and boards and executive teams can show the way.

The majority of Australian citizens are willing to share personal information with government agencies in exchange for better service, according to a global study.

Ninety percent of the Australia’s credential abuse attacks are delivered from within Australia via local ISP networks, according to a new study which also found that a growing number of internationally-based cybercriminals are routing attacks via homegrown networks.

Many consumers rank email as their preferred channel for brand communications, but over half ignore marketing emails due to inbox overload, according to a new study.

The writing is on the wall, digital transformation is the future, and “now” is the time for retailers to jump on the bandwagon, according to a senior IT professional.

A newly released report has highlighted the gap between mobile operators and Large Internet Players (LIPs) in their capabilities to monetise their customer insights, according to the study commissioned by China’s largest telecoms IT software and services company, AsiaInfo.

Portrait Software has appointed Georgina Lakeland to lead its Australian marketing analytics team following growing regional demand for sophisticated insight and analysis of customer data.