Displaying items by tag: customer data

Survey of 4,000+ decision makers shows that customer data is seen as the new currency, and digital transformation will drive CDP adoption

COMPANY NEWS: Twilio Segment, the world’s leading customer data platform (CDP), today published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts.

GUEST OPINION  by Ed Pullen - Director at Dataminr, ANZ:  In a year that has seen Australian business assailed by multiple challenges, building resilience into your organisation has proven more vital than ever - and boards and executive teams can show the way.

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