Australia's love affair with digital technology isn't fading, despite our reportedly reduced appetite for spending.
It's not just Kogan out there rebranding consumer electronics and home appliances from China and creating a new brand, but another two entrepreneurs who've started a very similar business in late 2010 called OHKI that has now diverged into non-self branded products.
Always seeking to turn adversity into opportunity, Kogan has launched a new campaign in the midst of what the company dubs 'increasingly frugal retail conditions', promoting affordably priced and desirable digital technologies.
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