Displaying items by tag: campaign

GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Smith Brothers Media is a full-service digital agency that is passionate about helping great businesses grow and improve. CEO James Smith spoke with iTWireTV about how businesses of all sizes can make their communication channels work at peak efficiency.

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

With the Nokia N8 featuring a 12 megapixel camera as its absolute stand-out feature, Nokia is pumping up the billboard promotion in Sydney, Melbourne and Brisbane with fantastic photos taken by everyday Australians (who happen to own a Nokia N8).