Consumers purchasing fashion products in the US are increasingly gravitating to online shopping and away from bricks and mortar stores, with ecommerce now making up more than 21% of US apparel sales, and expected to grow by 10% annually through to 2020.
Brand Collective is set to migrate the online stores for its portfolio of brands to BigCommerce and to relaunch 10 distinct websites on BigCommerce representing its portfolio of household brands.
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