Milennials who use streaming services or use an Apple device capable of streaming are the key target market for Apple TV+ when it debuts later this year in a “crowded, and growing, streaming TV” Australian market.
Netflix says nearly 14 million Australians now have access to some form of pay TV or subscription TV, up 11.8% on a year ago, with the increase driven by Netflix as well as other SVOD services including Stan, YouTube Premium and Amazon Prime Video.
Market researcher Roy Morgan says more than 9.8 million Australians have access to Netflix, and the number could pass the 10 million milestone this quarter.
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