Latest data from Kantar shows consumers are making the most of reduced COVID restrictions, allowing for a more personalised in-store smartphone purchasing experience, although in-store shopping experiences are something many people are finding challenging in Australia due to ongoing COVID lockdowns that either continue or have ended but could start up again at any time.
The latest data from Kantar "shows 25% of iPhone 12 models were bought for ‘5G capability’ across major Markets and significantly over-indexed vs. the average smartphone bought", with the iPhone 11 still very popular and Samsung's sales share also up by 2.3%.
The latest stats on OS marketshare from Kantar to the end of Q3 2020 are in, showing iOS has grown everywhere except the Germany, Japan and China, although Android is still dominant with "mid-tier manufacturers and devices driving consumer purchasing decisions during COVID-19, including migration to online buying".
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