An Australian mobile rewards platform has withdrawn a case it filed against Google for alleged anti-competitive conduct due to lack of funds to pursue the action, and been told that it would have to pay the search giant £200,000 (A$367,208) as costs.
The circumstances surrounding the Australian start-up Unlockd, which was forced to go into administration recently because Google played hardball with it, are another good reason for the competition watchdog to focus on the search behemoth in its digital platforms inquiry.
Australian mobile rewards platform Unlockd has gone into voluntary administration, with the company blaming Google for its inability to raise the funds it expected from an IPO which was put off due to threats from the search giant.
Australian mobile rewards platform Unlockd has obtained an interim injunction from the Federal Court of Australia to prevent Google from carrying out its threat to withdraw access to the Google Play Store and stop the flow of Google AdMob-generated ad content in Australia.
Australian start-up Unlockd has obtained an interim injunction from the British High Court to prevent Google from disabling AdMob-generated advertising content and removing Unlockd apps for the company's UK business from the Google Play Store.
Australian mobile rewards platform Unlockd has been forced to put off an impending IPO after Google threatened to remove its apps from the Google Play store and disable the advertising content it serves through the AdMob technology.
Melbourne-based telecommunications service provider Unlockd is claiming Australian first-mover rights on advertising on mobile phones in return for giving users extra data, after Optus announced it has launched its Xtra service giving Android users extra data or credit by viewing ads on their smartphones.
It has long been accepted that free services, apps, games, and even operating systems like Google’s Android come at a price – you have to watch advertisements specifically tailored for, and mercilessly served, to you.
Australian start-up Unlockd’s mobile platform is now available to more than 9 million customers in the United States under a deal with Boost Mobile, a Sprint Telecom company.
Earning extra credit or data by watching ads is claimed as world-first homegrown technology, used by Lebara, built by Melbourne-based Unlockd and dubbed Lebara Plus.
An Australian start-up that has launched a solution that will let consumers pay their smartphone bills by watching adverts has raised funds from high profile investors in the media, business and technology industries.
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