Former ACCC chair Rod Sims says under the terms of an ongoing Treasury review into the News Media Bargaining Code, social media giant Facebook should be forced to negotiate and strike content deals with outlets like SBS and The Conversation.
Australia's news media bargaining code is being reviewed after its first year of operation, but the Federal Government has signalled that it will not force any company that has not adhered to the requirements of the code to do so.
Australia's consumer watchdog is seeking input from consumers, businesses and others as it examines legislative options to address the dominance of digital platforms.
The Australian Government, it appears, does not believe in the old saying, "once bitten, twice shy". After being humiliated by Facebook once, when it tried to act tough over the media content laws which the government was trying to shove through Parliament, one government senator is looking to be shown up again.
Facebook has once again shown the Australian Government that it cares little about any edicts Canberra may have issued, snubbing SBS and The Conversation when they sought deals with the social media giant under the news media content legislation.
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