Australians have a growing taste for sports and video entertainment content sending the Subscription Video on Demand (SVOD) services market to new heights, reaching 12.3 million total subscriptions at the end of June, according new research from technology analyst firm, Telsyte.
Milennials who use streaming services or use an Apple device capable of streaming are the key target market for Apple TV+ when it debuts later this year in a “crowded, and growing, streaming TV” Australian market.
Apple’s new streaming TV service, to be known as Apple TV+, and set to debut later this year, has a potential Australian market of more than 17 million, according to a newly published report.
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