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The Formula One season starts this weekend. IT and communications companies continue to play a behind-the-scenes role in the sport.
Published in Market
Kaspersky Labs is going into the football sponsorship business, announcing that it has signed a three year, multi-million dollar sponsorship deal with the AFL’s Melbourne Football Club, as part of its plans to raise the company’s profile in the Australian market.
Published in Deals
Optus has announced a three year, multi-million dollar sponsorship of Football Federation Australia (FFA) and the Qantas Socceroos, billing it as "its most significant sponsorship to date." Optus claims that, in dollar terms it will exceed Optus' tennis sponsorship which at its announcement was billed as "the most comprehensive sponsorship support for the sport ever seen in Australia."

Published in Strategy

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