More than three years after it was first filed, a multi-million-pound British class action against Google has begun, with a lawyer for the company claiming the action was not viable and should not proceed.
Google has begun a trial of its experimental new technology for ad targeting, known as Federated Learning of Cohorts, selecting a random set of users without notifying them, the Electronic Frontier Foundation, an organisation that fights for digital rights, says.
A group that had filed a class action against Google, for what it claimed was the company's tracking of 4.4 million iPhone users between August 2011 and February 2012, has won an appeal against dismissal of the case and will now be able to proceed with the action.
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