Optus has unveiled a suite of initiatives it says are designed to support small businesses to improve their operations, growth and profitability by better harnessing the power of Apple devices.

Many of Australia’s small businesses have not fully realised their potential because they lack the skills, time or resources to invest in digital technology - or because they lack knowledge of the opportunities that technologies provide.

Australia’s competition regulator the ACCC says unfair contract terms are a big focus as it takes action and moves to ensure small businesses are not at a disadvantage because of one-sided ‘take it or leave it’ contracts.