GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.
Cloud communications company Twilio has completed its acquisition of customer data platform provider Segment, in a transaction valued at US$3.2 billion.
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