Facebook’s “nearly 17 million strong” user base in Australia gives the social network a strong platform from which to leverage the launch of its Watch video on demand service and challenge YouTube in the Australian market, according to one research company.
TV advertising technologies which give advertisers the ability to show different ads to different households while they are watching the same program, already reaches over nine million Australians, according to newly published research.
Netflix now has nearly two million New Zealanders as subscribers to its subscription video on demand services, with slightly faster growth than its Australian counterpart, according to a newly published report.
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