Ride-sharing provider Uber is set to overtake traditional taxis as Australia’s preferred private transportation service, according to new research.

Customers have become increasingly satisfied over the past 12 months with the service they receive from telecommunications providers, according to a newly published survey, despite previously reduced levels of satisfaction.

Uber has achieved strong growth in the Australian market in six years of operation, with nearly 4.3 million people aged 14+ now travelling in an average three months, as the the ride-sharing service continues to take marketshare from taxis.