Displaying items by tag: ROI

GUEST INTERVIEW: Everything changes and evolves, with data generated and databases growing larger with every passing day, while the maturity and sophistication of our technologies is also continuously evolving and improving. So too has marketing automation, fine tuned for every business, right down to delivering individually customised emails, along with the implementation, training and support, so to learn more, we spoke with Ben Dyer, the Technical Director, Chief Systems Architect and a Co-Founder of Taguchi Marketing.

GUEST INTERVIEW: Everything changes and evolves, with data generated and databases growing larger with every passing day, while the maturity and sophistication of our technologies is also continuously evolving and improving. So too has marketing automation, fine tuned for every business, right down to delivering individually customised emails, along with the implementation, training and support, so to learn more, we spoke with Ben Dyer, the Technical Director, Chief Systems Architect and a Co-Founder of Taguchi Marketing.

GUEST OPINION by Hitachi Vantara chief technology officer Australia and New Zealand and director enterprise pre sales George Dragatsis: In a perfect world, you could update IT infrastructure with the latest and greatest whenever you like. But in the real world, the IT team often has to wait out the lifespan of legacy technology. There are four critical mindset updates that will enable modernisation.

GUEST OPINION by Dave Arkley, CFO, Gigamon:  While it’s always important to highlight value, in the current environment communicating a strong ROI message is more important than ever.

GUEST OPINION by Paul Hooper, CEO, Gigamon:   Buckle up... Everyone is looking to the future for positive news around a COVID-19 vaccine and a safe return to some sort of normalcy. Business leaders are no exception.

Date: 2nd September, Wednesday
Time: 1:00 PM - 2:00 PM (AEST)

Marketing technology provider Rokt says its built-in incrementality tool unlocks the power of digital marketing, delivering clear metrics on just what influences prospective buyers.

Operator-billed revenues from 5G are set to soar to a massive $269 billion by 2025, rising from a mere $851 million in 2019, for a massive 161% CAGR.

Global conference and event management software company etouches has added Loopd real-time attendee tracking and engagement to its stable of event management software and solutions.

Despite recognising the importance of mobile technologies, many Australian organisations lack the approach needed for efficient implementations.

Facebook is absolutely booming as an advertising platform, according to some new performance statistics out today.

MITIGATE Seminar announces Dr. Jack Phillips to join six city Australian tour.

MITIGATE Seminar announces six city Australian tour featuring Jonathan E. Turner

MITIGATE Seminar announces Daniel Burrus to join six city Australian tour.

MITIGATE Seminar announces six city Australian tour featuring Kevin Mitnick

Internet giant Google has changed its search algorithms, which may force Australian organisations to rethink their website content and tweak their online strategies to ensure their business remains visible when internet users search for a particular product or service.

Early trials indicate dramatic ROI improvements