The Australian flagship Apple Store in Sydney's CBD is one of the very first places in the world to get the new iPhones, and as per usual, iTWire was there to capture it all on video.
New consumer research shows Aussies are "torn between the frustration of standing in line and the cost of paying to have online purchases delivered".
Apple's iPhone 6 launch was massive, and with Apple already breaking earnings records set during that time more than once since, iPhone X's Apple Store queues were "off the charts" long and thus far, a huge success.
Apple pandemonium has swept Australia's CBDs and shopping centres but the queues are mostly filled with resellers and traffickers from overseas looking to make an easy buck, according to a former Apple employee.
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