Scroll Media is a digital advertising network of publishers with a focus on branded content, integration and programmatic advertising sales, using cutting edge AI and ML, and they've just expanded their sales team in the Australian market.
As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.
Google's bid to mollify publishers in France by offering to strike a deal to pay them for their news has been upstaged by an appeals court ordering the search company to open talks with publishers to use their content.
Forty-one small and regional Australian publishers will share in $5 million in grants made available in the 2020 round of the Australian Communications and Media Authority’s Regional and Small Publishers Innovation Fund.
Content streaming service Switch Media has upgraded its AdEase platform to be interoperable with video advertising management software Telaria.
Publishers generated revenues of more than US$89 billion globally from app downloads and usage last year as downloads reached 90 billion, according to a new report on the mobile app economy.
US-based Telstra subsidiary and video platform provider, Ooyala, has launched new versions of its media asset management (MAM) and Reviewer applications for its media logistics platform, Flex.
Data insights and programmatic media company, Pureprofile, is acquiring Cohort, an Australian company delivering lead generation solutions for advertisers and publishers in Australia, the UK and the US.
$27 billion sounds huge, and it is, but it’s almost 10% of the total digital advertising market, so while hundreds of billions remain, publishers will get squeezed!
Concern has been expressed that high-ranking public officials, particularly legal professionals, may not possess at least the most basic computer and electronic communication skills, including the know-how to send emails
Facebook’s newly launched hosted news publishing platform, Instant Articles, is a first step to a new business model to deliver news, and signifies a significant “shift of power” between the news publishers and social networks, according to a US analytics firm.
Mobile video continues to gain importance for publishers as smartphone and tablet consumption grows and is becoming ‘mandatory’ for any company in the video business, according to a global market study.
Australia’s online general advertising market has experienced ‘robust growth’, according to newly published research, which shows that video was the fastest growing type of online advertising with about 15% of general advertising revenues.
As expected, the US Department of Justice has commenced legal action against Apple and several publishers alleging conspiracy to fix prices. Some of the publishers have already settled.
The US Department of Justice has been looking at arrangements between several major publishers and Apple that may have affected ebook price levels. A resolution may be just weeks away.
The European Commission is investigating whether five major publishers have breached European Union rules by engaging in anticompetitive activity affecting the sale of ebooks, "possibly with the help of Apple".
Yesterday, Apple announced a list of who's in at the Australian iBookstore, and by virtue of doing so, announced a list of who's currently out of the Australian iBookstore too, causing a furore among smaller publishers who feel miffed at thus far being left out of the crunchy kingdom and away from all its digital iCitizens, and right before Christmas, too!
Scribd, the world’s largest social publishing website, has secured agreements with major publishers to bring books and other professional works to its community of more than 50 million readers.
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