With Apple arguably the world's most advanced SoC maker for smartphones, tablets and computers, the ARM and x86 competition is in full flight for a big fight for the hearts, minds and wallets of consumers, with Qualcomm's new Snapdragon 8 Gen 1 promising to "lead the way into a new era of premium mobile technology equipped with cutting-edge 5G, AI, gaming, camera, and Wi-Fi and Bluetooth technologies to transform the next generation of flagship devices."
AMD is the company that made PCs great again, radically revving up and epically rising to the challenge, showing up Intel whose main claim to fame in that time was coasting along for a decade-plus and ripping off PC consumers.
Set to launch in the Australian spring, Google's Pixel 6 and 6 Pro will feature a chip custom-designed by Google with AI and ML smarts called "Tensor", but whether it will make Apple, Qualcomm, Intel or anyone else tense is yet to be seen.
Apple has worked hard to create its best iMacs and iPad Pros yet, bringing delight and joy to consumers while making competitors wonder just how much their sales will drop in the face of Apple's newest harvest.
After the last decade of mostly incremental changes and 7nm missteps, along with getting its butt seriously kicked by AMD, Intel's CEO Pat Gelsinger has announced an ‘IDM 2.0’ strategy for manufacturing, innovation and product leadership. Is Intel back?
Intel's 14nm Rocket Lake-S processors, in an era where AMD is at 7nm and smartphone processors are at 5nm, are Intel's newest 11th-gen processors, led by its flagship Intel Core i9-11900K, with Intel not having released an i9 range until AMD's challenge a few years ago.
In my hands and in use at various times during the past 48 hours, the MacBook Air with M1 processor is super fast, has great battery life, runs a wide range of iPhone and iPad apps, has no cooling fan and even makes Office 365 run without the "Intel beachball of slowdown pain".
AMD specialises in delighting customers with cutting edge technology that pushes the boundaries, delivering what its competitors wouldn't in a timely manner, reigniting competition in the PC space, making PCs great again and giving ever more power back into the hands of the PC loving people.
Motherboard manufacturer ASUS is omitting vital information from the manuals supplied with its boards, essential for building a personal computer.
August and September have been two more benchmark months for AMD, with its WX series offering up to 32-cores and 64-threads for professional computing.
Getting phones to run at faster speeds when benchmark software is detected is what Huawei has been discovered doing, with the tech maker fessing up and issuing a statement.
Beating Apple to the 7nm punch, and before Apple has launched its 2018 processors, Huawei launched its new 7nm Kirin 980 system on a chip which "will bring about the next evolution of mobile AI".
Stating it is "accelerating mobile and laptop performance", Arm has unveiled its "first-ever public CPU forward-looking roadmap and performance numbers".
AMD is giving Intel a 32-core, 64-thread pounding right where it hurts – in the hearts, minds and wallets of consumers who know AMD is the winning, race car-like power platform of choice as Intel lumbers like an over-priced, outdated, gas guzzling Rolls Royce.
Intel has enjoyed many incredible achievements over the last 50 years, and while ARM and AMD processors are doing their utmost to disrupt Intel, Chipzilla keeps chipping away, even recently breaking a Guinness World Record.
Complete with its Infinity Fabric laden with AMD's six gems compromising of Ryzen and Ryzen Pro, Radeon, SenseMI, GuardMI, Zen and EPYC, AMD's avenging, superhero-like, next-gen technologies are making life very tough for Intel, and great again for PC buyers.
Promising "best-in-class compute performance and even faster gaming frame rates than the previous generation", AMD says its "turbo-charged 12nm Zen+ processor delivers the highest multithreaded performance in its class plus advanced enthusiast features and a smarter platform".
Billed as "the best gaming and creation laptop processor Intel has ever built", the newly ramped up war between Intel and AMD sees consumers, once again, as the ultimate winners.
Intel reportedly warned its OEM partners about the Meltdown and Spectre processor flaws on 29 November, the same day that its chief executive, Brian Krzanich, sold a tranche of stock and options and netted a healthy profit.
In late 2017, I attended two AMD events, one on AMD's Ryzen Mobile processor, and the second on AMD's Ryzen Pro for Australia's workforce, and they're available for you to watch, in full.
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