Call centres without real-time driven prompts are significantly less likely to provide relevant offers, retain customers and persuade customers to consider new offers, according to recently released UK and US based independent research commissioned by Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI).
Portrait Software today announced that RACQ has chosen it as the technology platform for RACQ's Member Relationship Management (MRM) Program.The technology refresh and resultant efficiency improvements are estimated to provide cost savings of more than A$6 million, together with significant future benefits from improved member retention and increased cross-sell revenue.
Portrait Software has appointed Georgina Lakeland to lead its Australian marketing analytics team following growing regional demand for sophisticated insight and analysis of customer data.
Strengthened sales and marketing activities see licence revenues surge by 87%
Portrait Software, a leading provider of customer interaction optimization software, today announced it has been positioned by Gartner, Inc. in the Niche quadrant of the Magic Quadrant for CRM Multichannel Campaign Management, published by Adam Sarner on May 13, 2010.
New Edition Provides Ability to Initiate, Measure and Refine Inbound and Outbound Customer Dialogue in Real-time
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