Report finds that companies have significantly invested in building out their tech stacks to accelerate digitisation and adapt to a multi-channel customer journey
By the end of 2020, Segment processed more than 1 trillion API calls per month, an increase of 575 billion since December 2019
Survey of 4,000+ decision makers shows that customer data is seen as the new currency, and digital transformation will drive CDP adoption
COMPANY NEWS: Twilio Segment, the world’s leading customer data platform (CDP), today published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts.
Cloud communications company Twilio has completed its acquisition of customer data platform provider Segment, in a transaction valued at US$3.2 billion.
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