Displaying items by tag: Pegasystems

Thursday, 13 June 2019 11:55

HSBC revamps marketing efforts with Pega

Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.

Published in CRM
Wednesday, 05 June 2019 04:18

Is artificial empathy the answer to AI concerns?

A major supplier of enterprise customer engagement software thinks an injection of empathy into automated systems might assuage some concerns about AI as well as improving people's somewhat jaundiced view of large organisations.

Published in CRM
Tuesday, 04 June 2019 04:52

Pega boosts Customer Service messaging

CRM vendor Pegasystems has released new digital messaging capabilities within its Pega Customer Service application, providing interoperability with virtually any chat or messaging channel.

Published in CRM

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