Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.

Published in CRM

A major supplier of enterprise customer engagement software thinks an injection of empathy into automated systems might assuage some concerns about AI as well as improving people's somewhat jaundiced view of large organisations.

Published in CRM
Tuesday, 04 June 2019 04:52

Pega boosts Customer Service messaging

CRM vendor Pegasystems has released new digital messaging capabilities within its Pega Customer Service application, providing interoperability with virtually any chat or messaging channel.

Published in CRM

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments