Displaying items by tag: Pegasystems

Friday, 14 June 2019 08:38

Pega central to CBA customer conversations

Pegasystems' software is "driving our customer conversations", Commonwealth Bank head of data and decisioning strategy, retail bank, Alex Burton has told iTWire.

Published in CRM
Thursday, 13 June 2019 11:55

HSBC revamps marketing efforts with Pega

Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.

Published in CRM
Wednesday, 05 June 2019 04:18

Is artificial empathy the answer to AI concerns?

A major supplier of enterprise customer engagement software thinks an injection of empathy into automated systems might assuage some concerns about AI as well as improving people's somewhat jaundiced view of large organisations.

Published in CRM

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