Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.
A major supplier of enterprise customer engagement software thinks an injection of empathy into automated systems might assuage some concerns about AI as well as improving people's somewhat jaundiced view of large organisations.
What a fantastic & innovative product. Congrats to the Zetifi Team.
Haven't heard a peep out of you mr well-informed since my last comment. What's happened?
Thanks for this article Peter - makes me appreciate the independence of iTWire and your integrity.Who knew - unfettered corporatism[…]
Australia only ever has the governments the brits and yanks allow us to have. That is why the choice is[…]
Fantastic innovation that will relieve many organisations handling sensitive data. Thanks Stephen for sharing!