Displaying items by tag: PR Deadlines

GUEST CONTRIBUTION* By David Frost, CEO, PR Deadlines: In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.

GUEST CONTRIBUTION* : In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.

Published in Strategy
Friday, 16 August 2019 14:26

How PR Deadlines scores infotech headlines

By David Frost, CEO, PR Deadlines

SPONSORED NEWS. As an executive journalist on the Fin Review two decades ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium.

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