It seems the idea of working with selected startups has delivered Mondelēz the marketing and cultural benefits it hoped for.
An Australian startup has caught a break by being chosen to collaborate with a major consumer brand on a marketing project.
Mondelēz International has today announced the startup partners for its mobile marketing initiative Mobile Futures, which will see Australian technology entrepreneurs partner up with various brands including Cadbury and Philadelphia cream cheese.
Sock it to 'em, Sam!
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