Melbourne-based telecommunications service provider Unlockd is claiming Australian first-mover rights on advertising on mobile phones in return for giving users extra data, after Optus announced it has launched its Xtra service giving Android users extra data or credit by viewing ads on their smartphones.
The 10th edition of Nokia’s Acquisition and Retention Study has been released, with a detailed 14-page detailed Global Summary Report available to download now.
Google has joined Microsoft in reporting a quarterly profit increase. The company also announced a stock buyback.
Apple has removed more than 250 iOS apps from its App Store after a security company discovered that an advertising system was stealing personal data.
Google seems unstoppable. The massive growth in the use of smartphones has seen the company’s revenues from mobile advertising skyrocket.
The rise and rise of the digital marketplace has fuelled an increase in mobile advertising spending in the Australian financial services, automotive and healthcare industries.
The next five years will see a massive explosion in worldwide advertising spending on mobile devices.
It seems the idea of working with selected startups has delivered Mondelēz the marketing and cultural benefits it hoped for.
Social media giant Facebook has flexed its financial muscles in a earnings call overnight, demonstrating to Wall Street investors and critics alike that it's well-positioned in the mobile advertising market and showing no signs of slowing down.
A new report on mobile advertising in Australia finds mobile components are part of nearly half of all display campaigns today. But measuring the effects remains a challenge.
Global spending on mobile advertising is forecast to grow significantly over the next four years, topping $18.4 billion this year and exploding to $41.9 billion by 2017.
Mobile advertising in Australia is growing at nearly 40% a year. The market is predicted to grow at a compound annual growth rate (CAGR) of 39% from 2013 to 2018, with expenditure reaching $682 million in 2018.
Mobile advertising is really taking off, with 44% growth since last year according to a new report.
SingTel has announced plans to acquire, for $US321m, US-based Amobee, a provider of mobile advertising services to operators, publishers and advertisers around the world, saying it intends "to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide."
Opera Software has acquired two mobile advertising companies: Mobile Theory and 4th Screen Advertising.
The biggest single challenge facing Google in Australia this year will be advertisers' lack of strategies to embrace advertising on mobile devices, according to the head of Google ANZ, Nick Leeder.
The Australian mobile advertising market has grown by 38 percent over the last four months, a study revealed, with Australians being the most receptive to mobile ads globally.
Leadership in mobile advertising is likely to shift away from Europe and North America to Asia and Africa.
Digital advertising expenditure is predicted to overtake TV and newspaper advertising in Australia within three years.
Marketing services provider Salmat has formed a joint venture, Roamz with Australian "e-entrepreneur" Jonathan Barouch designed to deliver location specific information to users of mobile devices.
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