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Displaying items by tag: Mobile advertising

Melbourne-based telecommunications service provider Unlockd is claiming Australian first-mover rights on advertising on mobile phones in return for giving users extra data, after Optus announced it has launched its Xtra service giving Android users extra data or credit by viewing ads on their smartphones.

Published in Telecoms & NBN

The 10th edition of Nokia’s Acquisition and Retention Study has been released, with a detailed 14-page detailed Global Summary Report available to download now.

Published in Telecoms & NBN
Saturday, 24 October 2015 04:55

Google profits soar

Google has joined Microsoft in reporting a quarterly profit increase. The company also announced a stock buyback.

Published in Listed Tech
Tuesday, 20 October 2015 04:57

Apple removes privacy-busting apps from App Store

Apple has removed more than 250 iOS apps from its App Store after a security company discovered that an advertising system was stealing personal data.

Published in Security
Monday, 20 July 2015 05:51

Mobile ads driving Google growth

Google seems unstoppable. The massive growth in the use of smartphones has seen the company’s revenues from mobile advertising skyrocket.

Published in Listed Tech

The rise and rise of the digital marketplace has fuelled an increase in mobile advertising spending in the Australian financial services, automotive and healthcare industries.

Published in Mobility
Monday, 11 May 2015 21:26

Mobile advertising set for huge growth

The next five years will see a massive explosion in worldwide advertising spending on mobile devices.

Published in Mobility
Thursday, 24 July 2014 12:07

Facebook wows Wall Street with massive revenue

Social media giant Facebook has flexed its financial muscles in a earnings call overnight, demonstrating to Wall Street investors and critics alike that it's well-positioned in the mobile advertising market and showing no signs of slowing down.

Published in Listed Tech
Tuesday, 15 April 2014 06:46

Mobile advertising growing, but metrics tricky

A new report on mobile advertising in Australia finds mobile components are part of nearly half of all display campaigns today. But measuring the effects remains a challenge.

Published in Mobility

Global spending on mobile advertising is forecast to grow significantly over the next four years, topping $18.4 billion this year and exploding to $41.9 billion by 2017.

Published in Strategy
Tuesday, 12 November 2013 12:34

Australian mobile advertising market booming

Mobile advertising in Australia is growing at nearly 40% a year. The market is predicted to grow at a compound annual growth rate (CAGR) of 39% from 2013 to 2018, with expenditure reaching $682 million in 2018.

Published in Mobility
Thursday, 15 August 2013 10:48

Mobile advertising skyrockets

Mobile advertising is really taking off, with 44% growth since last year according to a new report.

Published in Mobility

SingTel has announced plans to acquire, for $US321m, US-based Amobee, a provider of mobile advertising services to operators, publishers and advertisers around the world, saying it intends "to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide."

Published in Strategy

Opera Software has acquired two mobile advertising companies: Mobile Theory and 4th Screen Advertising.

Published in Deals

The biggest single challenge facing Google in Australia this year will be advertisers' lack of strategies to embrace advertising on mobile devices, according to the head of Google ANZ, Nick Leeder.

Published in Market
Wednesday, 07 September 2011 16:30

Mobile advertising thrives in Australia

The Australian mobile advertising market has grown by 38 percent over the last four months, a study revealed, with Australians being the most receptive to mobile ads globally.

Published in Mobility
Wednesday, 09 February 2011 12:43

Asia, Africa to take lead in mobile advertising

 

Leadership in mobile advertising is likely to shift away from Europe and North America to Asia and Africa.

 

Published in Development

Digital advertising expenditure is predicted to overtake TV and newspaper advertising in Australia within three years.

Published in Market

Marketing services provider Salmat has formed a joint venture, Roamz with Australian "e-entrepreneur" Jonathan Barouch designed to deliver location specific information to users of mobile devices.

Published in Deals
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