Mobile commerce around the world is expected to grow even faster than e-commerce this year, according to a new report which forecasts that large markets in the Asia Pacific region like China, Japan, India, South Korea, Taiwan and Malaysia will see high growth in m-commerce, along with the UK.
Social commerce has been unveiled as the new frontier for business, as PayPal’s new mCommerce Index "uncovers a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions".
Mobile commerce company Mobile Embrace has launched its cloud-based performance marketing technology platform into the Saudi Arabia, Qatar, Egypt and Bahrain markets.
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