Optus announced the launch of what it says is the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes.
Australia’s second largest telco Optus has launched a new campaign - A G’day a Day - in response to the COVID-19 crisis, aimed at encouraging social interaction and to increase “positivity and optimism” at a time of uncertainty and isolation.
Australia’s second largest telco Optus has further strengthened its ties with AFL club Adelaide Crows, agreeing to a long-term partnership with the club’s esports operations.
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