Displaying items by tag: Marketing

Thursday, 13 June 2019 11:55

HSBC revamps marketing efforts with Pega

Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.

Published in CRM

Japanese ICT firm Fujitsu has appointed 30-year IT industry veteran Conway Kosi as vice-president of sales, customer service management and marketing for the Oceania region.

Published in People Moves

Global cyber security firm Forcepoint has appointed a veteran technology marketing executive, Matt Preschern, as its chief marketing officer.

Published in People Moves

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