Displaying items by tag: Marketing

Marketing cloud and analytics provider Acoustic has expanded its Sydney and Melbourne offices, and has opened its Australian, cloud-based data centre.

GUEST OPINION by Tony Bailey, CEO AccessHQ:  At the risk of having you think this is a lesson in marketing, I am, ultimately, going to focus on how hgh quality service can be achieved through the design and delivery of quality technology, especially when humans are vanishing from the service interface with customers.

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

The information technology sector just pipped marketing at the post to be the best performer, assisted again by increased private sector positions, according to the June executive demand index report from executive search firm EL Consult.

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

Global cloud communications platform provider 8x8 has appointed former RingCentral marketing executive Amritesh Chaudhuri as Executive Vice President and Chief Marketing Officer.

Global AI SaaS solutions provider PROS has appointed former Accenture managing director Katrina Klier as chief marketing officer.

Progress senior vice president for APJ John Yang believes a good content management system is essential for delivering a good customer experience.

Australia's fifth largest provider of NBN services, Aussie Broadband, is now the principal partner of the Melbourne Stars in cricket's Big Bash League. Howzat!

With Systemology delivering business process automation and transformation since 2012, and its team experts in the field for over 20 years, the company’s expert business process skills, deep technical knowledge and commitment to customer satisfaction is what its customers say is Systemology’s most valuable differentiation in the marketplace.

Cloud security vendor Zscaler has appointed former Aruba, Cisco, and Nutanix executive Chis Kozup as chief marketing officer.

Promising its new capabilities "help everyday entrepreneurs create impactful visuals and build brands that stand out online", GoDaddy has "deeply integrated" its "Over by GoDaddy" design app into its "Websites + Marketing" offering.

Sydney-based tech company Curiious has appointed former Australian Trade and Investment Commission (Austrade) marketer Nicole Doukas to the newly-created role of Head of Growth as it continues its diversification from a content agency to a full immersive learning and engagement company.

GUEST OPINION by Prakash Durgani, Regional Vice President, Asia Pacific and Japan,Segment:  Many business leaders in Australia now recognise conditions will remain uncertain for many months until a ‘new normal’ becomes clear.

Global analytics software company, SAS, has announced the release of four new services and updates to SAS Customer Intelligence 360, all aimed squarely at helping Marketing leaders react nimbly to changing consumer behaviour.

Alibaba Cloud, the digital technology and intelligence backbone of China’s Alibaba Group, is partnering with multinational consumer goods company Unilever, in an initiative designed to enable Unilever to action next-generation digital marketing campaigns. 

Employment opportunities for Australian executives are growing again after two months of coronavirus lockdown, according to a report by executive search firm EL Consult, and despite IT executive job advertising falling by 1% in May.

VENDOR ANNOUNCEMENT:  Global media and marketing company Crowd Media Holdings Limited (ASX:CM8 | FWB:CM3) has joined forces with London-based VITAL Innovations Ltd.

VENDOR ANNOUNCEMENT:  Global media and marketing company Crowd Media Holdings Limited (ASX:CM8 | FWB:CM3) has joined forces with London-based VITAL Innovations Ltd.

Analytics software provider SAS and Sydney-based marketing technology company Digital Alchemy have entered a formal arrangement to jointly market SAS Customer Intelligence 360 to marketers.