Displaying items by tag: Marketing

GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Published in Guest Opinion

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Published in ITWire Marketing

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Published in ITWire Marketing

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

Published in Guest Interviews

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

Published in Business IT

Smith Brothers Media is a full-service digital agency that is passionate about helping great businesses grow and improve. CEO James Smith spoke with iTWireTV about how businesses of all sizes can make their communication channels work at peak efficiency.

Published in Guest Interviews

COMPANY NEWS: Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced that it has partnered with marketplace agency, Mkt Hub, and the Melbourne Cricket Ground to launch the MCG Network, an online destination and dedicated site for Victorian businesses which combines an online marketplace with a business network.

Published in Company News

GUEST INTERVIEW: Everything changes and evolves, with data generated and databases growing larger with every passing day, while the maturity and sophistication of our technologies is also continuously evolving and improving. So too has marketing automation, fine tuned for every business, right down to delivering individually customised emails, along with the implementation, training and support, so to learn more, we spoke with Ben Dyer, the Technical Director, Chief Systems Architect and a Co-Founder of Taguchi Marketing.

Published in Business IT
Monday, 10 January 2022 00:38

Swoop appoints Sean Clarke as sales chief

Australian-listed fixed wireless and wholesale network infrastructure provider Swoop Holdings has appointed Sean Clarke as Group Head of Sales.

Published in People Moves
Thursday, 02 December 2021 11:47

Smith Brothers, Follow merger completed

Melbourne based digital marketing agency Smith Brothers Media (SBM) has completed a merger with Brisbane creative digital agency Follow.

Published in Deals

Demand for RMIT Online’s master programs has jumped during the Covid-19 pandemic, with the biggest increases for logistics and data science degrees reflecting the explosion of ‘big data’ and the movement to online purchasing away from in-store sales, while lockdowns have boosted overall demand for online learning.

Published in Education
Friday, 06 August 2021 15:08

Acoustic expands local operation

Marketing cloud and analytics provider Acoustic has expanded its Sydney and Melbourne offices, and has opened its Australian, cloud-based data centre.

Published in Strategy

GUEST OPINION by Tony Bailey, CEO AccessHQ:  At the risk of having you think this is a lesson in marketing, I am, ultimately, going to focus on how hgh quality service can be achieved through the design and delivery of quality technology, especially when humans are vanishing from the service interface with customers.

Published in Guest Opinion

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

Published in Enterprise Solutions

The information technology sector just pipped marketing at the post to be the best performer, assisted again by increased private sector positions, according to the June executive demand index report from executive search firm EL Consult.

Published in Recruitment

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

Published in People Moves

Global cloud communications platform provider 8x8 has appointed former RingCentral marketing executive Amritesh Chaudhuri as Executive Vice President and Chief Marketing Officer.

Published in People Moves

Global AI SaaS solutions provider PROS has appointed former Accenture managing director Katrina Klier as chief marketing officer.

Published in People Moves

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