Displaying items by tag: Marketing

GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Cybersecurity solutions company Fortinet has appointed Nicole Quinn to the newly-created role of head of government relations – APAC.

Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many advertising campaigns which can lead to 90% of the leads, and, in our experience, 190 to 350 click-throughs.

Business software provider Zoho's new Zoho Marketing Platform provides a single, shared view of information about marketing activities including campaign ideation, creation, execution, management and measurement.

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

Smith Brothers Media is a full-service digital agency that is passionate about helping great businesses grow and improve. CEO James Smith spoke with iTWireTV about how businesses of all sizes can make their communication channels work at peak efficiency.

COMPANY NEWS: Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced that it has partnered with marketplace agency, Mkt Hub, and the Melbourne Cricket Ground to launch the MCG Network, an online destination and dedicated site for Victorian businesses which combines an online marketplace with a business network.

GUEST INTERVIEW: Everything changes and evolves, with data generated and databases growing larger with every passing day, while the maturity and sophistication of our technologies is also continuously evolving and improving. So too has marketing automation, fine tuned for every business, right down to delivering individually customised emails, along with the implementation, training and support, so to learn more, we spoke with Ben Dyer, the Technical Director, Chief Systems Architect and a Co-Founder of Taguchi Marketing.

Australian-listed fixed wireless and wholesale network infrastructure provider Swoop Holdings has appointed Sean Clarke as Group Head of Sales.

Melbourne based digital marketing agency Smith Brothers Media (SBM) has completed a merger with Brisbane creative digital agency Follow.

Demand for RMIT Online’s master programs has jumped during the Covid-19 pandemic, with the biggest increases for logistics and data science degrees reflecting the explosion of ‘big data’ and the movement to online purchasing away from in-store sales, while lockdowns have boosted overall demand for online learning.

Marketing cloud and analytics provider Acoustic has expanded its Sydney and Melbourne offices, and has opened its Australian, cloud-based data centre.

GUEST OPINION by Tony Bailey, CEO AccessHQ:  At the risk of having you think this is a lesson in marketing, I am, ultimately, going to focus on how hgh quality service can be achieved through the design and delivery of quality technology, especially when humans are vanishing from the service interface with customers.

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

The information technology sector just pipped marketing at the post to be the best performer, assisted again by increased private sector positions, according to the June executive demand index report from executive search firm EL Consult.

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

Global cloud communications platform provider 8x8 has appointed former RingCentral marketing executive Amritesh Chaudhuri as Executive Vice President and Chief Marketing Officer.

Global AI SaaS solutions provider PROS has appointed former Accenture managing director Katrina Klier as chief marketing officer.