Displaying items by tag: Marketers

Business applications company Progress has announced new digital marketing capabilities with the latest release of its SaaS analytics, personalisation and optimisation system Sitefinity Insight.

Published in Market

Adobe and the Chief Marketing Officer Council are telling marketers to ‘embrace the next evolution of customer experience, integrating content and creativity.’

Published in Market

Robin Bloor – author of a number of books like Cloud Computing for Dummies, Management for Dummies, Words You Don't Know, The Electronic Bazaar – and Chief Analyst and Co-founder of the Bloor Group, has just finished telling an Australian audience this week that Big Data is not much more than an “utterly meaningless” term created by marketers.

Published in Data

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