The battle for the hearts, minds and wallets of pre-paid mobile phone users is raging, with Boost, Amaysim, Ovo and now Kogan Mobile upgrading data allowances in a big way.
The race to deliver ever large amounts of data has continued raging, with Amaysim's newest plan an obvious response to competitive moves and the quest to deliver ever better customer value.
With OVO's data allowances at least doubling across most plans during 2018, its provocation of fellow mobile and data players to capture cunning customers has reached its highest count yet.
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