At 11.57am, an email arrived with an "Optus Network Update at 11.15am" that "services are now being restored".
MVNOs have been successful on price, value and growth, but even as major telcos fight back with contracts to buy iPhone X, Note 8 and others, the threat of TPG's upcoming new network means continued growth will need true innovation and value, and not price alone.
Melbourne-based telecommunications service provider Unlockd is claiming Australian first-mover rights on advertising on mobile phones in return for giving users extra data, after Optus announced it has launched its Xtra service giving Android users extra data or credit by viewing ads on their smartphones.
If you thought other Vodafone MVNOs besides Kogan had 4Gone 4G, you can 4Get that notion, as five more Vodafone MVNOs finally get the 4G experience.
It has long been accepted that free services, apps, games, and even operating systems like Google’s Android come at a price – you have to watch advertisements specifically tailored for, and mercilessly served, to you.
Earning extra credit or data by watching ads is claimed as world-first homegrown technology, used by Lebara, built by Melbourne-based Unlockd and dubbed Lebara Plus.
Lebara – better known for its low cost, pre-paid telephone calling cards launched Lebara Play – a TV and movie delivery system aimed squarely at Australian migrants that yearn for video content in their home language.
Telstra, the dominant player in the phone market, is not having it all its own way in the battle for marketshare supremacy against major competitors Optus and Vodafone.
UK-based mobile virtual network operator, Lycamobile, has launched services in Australia, with a focus on low cost international calls from prepaid SIMs. It is reported to be reselling services on Telstra's network.
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