The latest data from Kantar "shows 25% of iPhone 12 models were bought for ‘5G capability’ across major Markets and significantly over-indexed vs. the average smartphone bought", with the iPhone 11 still very popular and Samsung's sales share also up by 2.3%.
The latest stats on OS marketshare from Kantar to the end of Q3 2020 are in, showing iOS has grown everywhere except the Germany, Japan and China, although Android is still dominant with "mid-tier manufacturers and devices driving consumer purchasing decisions during COVID-19, including migration to online buying".
Data, insights and consulting firm Kantar says smartphone purchasing has shifted to online channels during the coronavirus pandemic, with nearly two-thirds of sales in the second quarter of 2020 coming from digital buys, up 11% year-on-year in Germany, the UK, Spain, Italy, France, the US and Japan.
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