Latest data from Kantar shows consumers are making the most of reduced COVID restrictions, allowing for a more personalised in-store smartphone purchasing experience, although in-store shopping experiences are something many people are finding challenging in Australia due to ongoing COVID lockdowns that either continue or have ended but could start up again at any time.
Kantar has released its smartphone OS data for the first quarter of 2021, which follows last year’s iPhone 12 series launch, and shows it has delivered YoY growth for iOS across EU5 (+3.6% pts), USA (+4.9% pts.) and Australia (+3.5% pts.). Coupled with Huawei continuing to haemorrhage sales in all reported markets, Android struggles to keep up despite some strong sales share growth among individual brands.
The latest data from Kantar "shows 25% of iPhone 12 models were bought for ‘5G capability’ across major Markets and significantly over-indexed vs. the average smartphone bought", with the iPhone 11 still very popular and Samsung's sales share also up by 2.3%.
The latest stats on OS marketshare from Kantar to the end of Q3 2020 are in, showing iOS has grown everywhere except the Germany, Japan and China, although Android is still dominant with "mid-tier manufacturers and devices driving consumer purchasing decisions during COVID-19, including migration to online buying".
Data, insights and consulting firm Kantar says smartphone purchasing has shifted to online channels during the coronavirus pandemic, with nearly two-thirds of sales in the second quarter of 2020 coming from digital buys, up 11% year-on-year in Germany, the UK, Spain, Italy, France, the US and Japan.
Purchases of both Android and Apple smartphones fell in the first quarter of the year, with a combined drop of 23%, the data insights company Kantar said in a statement on Thursday.
iOS share of smartphone purchasing in Australia has seen a decline of 2.9% from 46% in the three months ending December 2017 to 43.1% in the three months ending December 2018, according to the latest global report of OS shares of smartphone purchasing from Kantar Worldpanel ComTech.
Apple’s share of global smartphone sales leapt significantly in the three months to the end of September, with the iPhone X remaining the top selling device for the quarter and reaching its highest share yet of 9.1%.
The latest smartphone OS data from Kantar reveals a mixed performance for Android in the three months ending June 2018 worldwide, but Apple's OS sales share is up and down too.
Kantar's latest smartphone OS data shows Samsung S8 ranks first in Australia, followed by the iPhone 8, X and 8 Plus, with iOS share up to 40.6% as Android dips to 57.7%.
The latest smartphone OS data shows iOS making an overall share gain in the top five European markets, with strong results in Spain, Germany, China, Japan and Australia.
Global research agency Kantar TNS has joined forces with experience management provider Qualtrics in a strategic alliance they say is designed to provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimise and activate customer insights.
Apple's iPhone has done extremely well in some countries, with Kantar stating Apple "is now back on form", but while it still reports "mixed performance" in some areas, too, Chinese Android users are switching to iPhone.
Noting the lack of an iPhone X model in October hurting iOS market share on nearly a global basis, Kantar also points to "Chinese challengers" being "squeezed out in home market".
The latest Kantar data for the Australian telco market share shows the pre-paid sector up 4.5% vs a year ago to 35.7%, with over 75% on a "recharge as needed" tariff type, with competition intensifying.
Samsung has seen a return to sales form, often thanks to sales promotions, with Apple still strong and growing in most places, while Chinese Android brands jostle competitively.
The iconic Ionic, Fitbit’s new smartwatch, is the company’s play and foray into conquering the smartwatch world, as it has done with wearables in general – can it step up?
In the three months ending May 2017, iOS performance proved strong in the US, Australia, and Japan, with Android making strong gains in the UK, Germany, and France, with little year-on-year movement in China.
Kantar Worldpanel Comtech’s latest OS marketshare stats have arrived, revealing gains for iOS in most markets except China and Japan, where iOS fell, with a big gain for Android in China but a big loss in the US.
Kantar has reported that iOS is making gains in Australia and Europe’s big five markets while Android remains "dominant" in China.
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