Australia’s video and computer games industry is now valued at more than $2 billion in annual sales, according to new figures for both traditional bricks and mortar retail and digital sales released by the Interactive Games & Entertainment Association (IGEA).
Seven in 10 Australians play video games and 86% of parents who consume video games play the games with their children, according to new research which shows that most Aussie households have at least one device for playing interactive games.
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