In a world where plenty of competition exists in the entry-level, mid-range and upper mid-range space, Samsung hopes to tempt you into spending a little more to get a better phone.

It is not often I am tempted to throw a smartphone from two metres or submerge it in two metres of water for an hour – but guess what? I did. LifeProof’s new FRĒ for the Google Pixel and Pixel XL lived up to all its claims.

Samsung’s Note7 smartphone has launched and comes to market in just under three weeks and likely four to six weeks ahead of the iPhone 7’s launch.